Mission: Save Christmas featuring Elf™

Take part in an epic virtual snowball fight in NYC's Central Park! You'll have "snow" much fun testing your aim physically throwing faux snowballs at moving targets and taking a crack at the snowball cannon inspired by Buddy's incredible arm. 

Use the four main elf food groups to virtually create your very own confectionary concoction in the North Pole kitchen.

Here's a sneak peek of how your digital mischievous & speedy elf targets come to life on two walls touting an impressive 30 x 7 feet in total of high-definition screens that immerse you in a snowy, magical Central Park.​

From decorations and snowflake garlands galore to toys, toys, and more toys, take in the iconic department store - just as Buddy decorated it! You'll even get a chance to test your two-step dancing on an oversized, giant floor piano.

Using RFID technology, you'll select from your favorite classic toys to digitally create your own whacky combo. Here's the making of one of these zany toy masterpieces!​